SEO and Adwords work together to improve your websites visibility and traffic.
I work at a law firm, where I dedicate a majority of my time to SEO, which stands for Search Engine Optimization, however, whenever I drop our paid ads, our SEO performance usually drops and I always wonder why? They are two different marketing statgies … why does one affect the other?
What Is SEO?
SEO is the process of optimizing your website and its content so that it ranks higher in search engine results pages (SERPs). This is done by following best practices for website design, content creation, and link building.
What Are Adwords?
AdWords is a pay-per-click (PPC) advertising platform where businesses can create and display ads on SERPs. When someone clicks on an AdWords ad, the business pays a fee to Google.
How Do SEO And Adwords Work Together?
SEO and AdWords can work together to increase visibility, drive traffic to your website, improve targeting, lead to a better ROI all which can help you achieve your digital marketing goals:
- Increased visibility: When you combine SEO and AdWords, you can appear at the top of SERPs for both organic and paid results. This gives you a greater chance of being seen by potential customers.
- More traffic: SEO and AdWords can both help you drive traffic to your website. SEO is a long-term strategy that can result in sustained traffic over time, while AdWords can help you drive traffic immediately.
- Improved targeting: Both SEO and AdWords allow you to target your marketing efforts to specific audiences. This means that you can reach the people who are most likely to be interested in your products or services.
- Better ROI: When used together, SEO and AdWords can help you improve your return on investment (ROI). SEO can help you reduce your advertising costs in the long term, while AdWords can help you generate leads and sales immediately.
How Can I Use SEO And AdWords Together:
- Use AdWords to test keywords: You can use AdWords to test out different keywords to see which ones perform best. Once you have identified high-performing keywords, you can target those keywords in your SEO content.
- Use SEO to improve your landing pages: Your landing pages are the pages that people visit after clicking on your AdWords ads. By optimizing your landing pages for SEO, you can improve your conversion rates and get more value from your AdWords campaigns.
- Use AdWords to retarget website visitors: You can use AdWords to retarget people who have already visited your website. This is a great way to stay top-of-mind with potential customers and encourage them to come back and make a purchase.
Need Help With Digital Marketing?
Overall, SEO and AdWords are two powerful digital marketing strategies that can be used together to achieve great results. By combining these two strategies, you can increase your website’s visibility, drive more traffic, and improve your ROI. However, all these strategies take time. Call me with questions or for help meeting your marketing goals.